In China, Apple’s second largest market, iPhone sales fell 18% in the December ending quarter, according to Bloomberg.

Apple's iPhone sales in China reportedly took a tumble at the end of 2024, with a considerable reduction in sales putting it in a dead heat with homegrown Xiaomi.

Sales of Apple Inc. iPhones dived 18.2% in China during the December quarter, according to independent research, a major setback for the company in its biggest market after the US.

Local smartphone makers Vivo and Huawei leapfrogged Apple to become the top two sellers in the Chinese market last year, dealing a blow to the iPhone maker as it struggles to introduce AI features on the mainland and fight competition from domestic rivals.

Apple ( NASDAQ:AAPL) is feeling the heat in China. iPhone sales slid 18.2% in Q4 2024, dropping its market share to 17.1%, down from 20.2% a year ago. Meanwhile, Huawei is back on top for the first time since U.S. sanctions hit in 2019, grabbing an 18.1% share.

Apple had a rough holiday quarter for iPhone sales in China, falling from its dominant first-place spot in the year-ago quarter to third place in 2024

China's trade-in program officially begins on January 20, 2025, introducing subsidies for purchasing smartphones, tablets, smartwatches, and fitness bands. In response, Apple has adjusted its pricing strategy in China,

The U.S. tech giant’s fourth-quarter iPhone sales fell 18% in the world’s largest smartphone market.

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the