The first Barbie doll with type 1 diabetes is making her debut, the toy giant Mattel, Inc. announced on Tuesday.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, EVP and chief brand officer at Mattel, ...

The popular toy manufacturer on Tuesday unveiled the most recent addition to its ever-growing Barbie Fashionista line: the ...

Meet the first Barbie with type 1 diabetes, launched by Breakthrough T1D and Mattel to bring awareness, representation, and ...

After Barbie's blockbuster success, Mattel is set to bring Hot Wheels to life with a live-action adaptation helmed by Wicked ...

Mattel announced the launch of a new doll aimed at reinforcing the inclusion and empathy that define the brand. This is the ...

Watch out, Barbie -- it seems another film based on a beloved Mattel product is rapidly moving forward in production.

Sounds bizarre, right? But Mattel, a multinational toy and family entertainment company, is going to make it possible, as it ...

After Barbie, Mattel has been going full throttle with the live action films and now there's another one in the pipelines — ...

Mattel has launched the first Barbie doll with type 1 diabetes as part of a drive to increase representation. The toy manufacturer has previously launched dolls to represent people who have a variety ...

Mattel has engaged Thinkerbell to help launch the first products for its new brand, Mattel Brick Shop. Tom Wenborn, chief creative, tells Mumbrella how the agency took an unassuming product launch to ...