Will Super Bowl LIX break last year’s record viewership? Here’s what the data and trends suggest about the NFL’s biggest ...

The Super Bowl is the most-watched sporting event in the United States, as millions tune in to watch the best of the NFL ...

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million ...

From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.

The first Puppy Bowl took place in 2005 opposite Super Bowl 39. Here is a look back at the Puppy Bowl's 21-year history.

Rap superstar Kendrick Lamar has thrilled millions of viewers in the stadium in New Orleans and on screens around the world ...

Kendrick Lamar will perform at the Super Bowl halftime show in 2025 for free. Here’s everything to know about why Super Bowl ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

The internet has weighed in on Kendrick Lamar’s Super Bowl halftime performance with the rapper praised for being “unreal” ...

Kendrick Lamar left his mark on Super Bowl LIX with an unforgettable performance. But behind his epic show, there are details ...

In 2024, over 123 million U.S. viewers tuned in to watch the Kansas City Chiefs beat the San Francisco 49ers, with Usher ...

Fox charged a record $8 million for a 30-second spot during Sunday’s game between the Philadelphia Eagles and the Kansas City Chiefs.