A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

This global FMCG leader recognised the need to stay ahead in digital commerce, the fastest-growing retail channel. As the ...

Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of three in the Q4 2024 edition of Digital Shift. View all chapters.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

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