Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Although the situation is fluid, media quality, based on attention metrics, isn’t universally priced into inventory, according to data from attention provider Adelaide –and that creates opportunities ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

This report is based on the WARC GEISTE framework, which examines the key global trends that will be shaping marketing strategies over the coming year. GEISTE covers six drivers of change for ...

Ajinomoto, a leading Japanese frozen food brand, launched the "Frying Pan Challenge" to address a consumer complaint and boost its position in the competitive frozen gyoza market. The "Frying Pan ...

Ovarian cancer (hereinafter referred to as "OC") is one of the major diseases threatening women's health and lives. In China, ovarian cancer has the highest rate of recurrence and fatality among ...

In India's thriving SUV market, Maruti Suzuki, renowned for its smaller cars, confronted perception barriers in its quest for SUV dominance. Launch two new SUVs (Fronx and Jimny) and claim the title ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...