Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Although the situation is fluid, media quality, based on attention metrics, isn’t universally priced into inventory, according to data from attention provider Adelaide –and that creates opportunities ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Provocate®'s commitment to data-driven insights tied to policy & P&L targets allows our clients to have a rolling, reliable set of insights and impacts at their fingertips to keep reform pressure and ...

Ajinomoto, a leading Japanese frozen food brand, launched the "Frying Pan Challenge" to address a consumer complaint and boost its position in the competitive frozen gyoza market. The "Frying Pan ...

Social commerce continues to grow faster than traditional e-commerce and is expected to account for over $2 trillion in sales in 2025. Of the 342 posts with images examined, 95.5 percent either had no ...

A Filipina's worth is often unfairly judged by societal expectations, leading to the dismissive "Sayang ka..." sentiment (loosely translated to "what a waste"). To counter this, L'Oréal Paris launched ...