Valve Bans Titles With Obligatory In-Game Ads

Valve has taken further steps to ban exploitative game mechanics
Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox
Valve Bans Forced In-Game Ads From All Steam Titles
Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and are “appropriate within the context of the game.”
Valve Officially Bans Steam Games With Ads
In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.
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Valve Warns Millions Of Steam Users About Abandoned Games
Valve just implemented a welcome warning message that proves the company continues to put its Steam customers first.
Valve Has Now Banned Games on Steam That Require Players to Watch Paid Advertising
Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.
Valve Bans Titles With Obligatory In-Game Ads From Steam
Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as are titles that offer rewards for engaging with ads.
Valve is Cracking Down on Steam Games With Forced Advertising
Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.
"You Will Need To Remove Those Elements": Valve Cracks Down By Banning Steam Games With Ads
Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic move for the platform.
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