Our mission is to support your family's health and happiness with real science and wholesome ingredients. Discover why First Day has become a daily essential for thousands.

Give your kids the nutrition they need to fight the effects of Hidden Hunger - with just 2 delicious gummies a day! 83% of customers say First Day vitamins are supporting their child's overall behavior.

That's why First Day focuses on being a nourishing vitamin filling in the gaps, not overloading you with nutrients. So, we've consciously formulated our vitamin around what we most commonly lack. Then we made our gummy to fill the gaps in our everyday needs with the finest ingredients.

Purchasing a subscription on Amazon will not result in an automatic sweepstakes entry. First Day Product means one or more of the Company’s multivitamin, 3-in-1 Pre+ Post+ Probiotics, and Calming Magnesium products.

Zembrin®: Fast-acting, clinically studied ingredient shown to enhance mood and alleviates stress and anxiety with the first dose. L-Theanine: Amino acid that helps improve symptoms of stress and anxiety, mood, and sleep.

Meet the magnesium gummy that’s helping women relax before bed, get restorative sleep, and feel more energized during the day. Made with calming ingredients and no melatonin hormones in a delicious strawberry flavor.

A Complete Day & Night Routine Our Dream Team Starter Packs are individually formulated for every member of the household and include our bestselling daily multivitamins and Nighttime Reset Calming Magnesium.

Need a calmer bedtime routine? Suntheanine® is here to save the day (or night). This clinically studied ingredient is a game changer for your child’s bedtime routine. It’s shown to promote mind and body relaxation so your kids can unwind at bedtime without the fuss.

Support day-to-night total body health with the combined benefits of our best-selling Multivitamin paired with our NEW Calming Magnesium. Fill nutrient gaps and boost your teen's energy during the day, then help them relax at night for better sleep. Here’s to all-day balance and all-night calm.

Build Your Own Bundle. Join over 70,000 households who made the switch from outdated vitamins to First Day vitamins. Organic fruits & veggie blend. Up to 80% less sugar. Essential everyday nutrients. 100% 45-Day Money-Back Guarantee. Start the …