Based on this research background, the argument of "building a generative visual identity design system" is proposed, which is combined with professional knowledge and practical cases in the fields of visual identity design and computer science.

Aug 10, 2023 · Having a visual identity can help your research group or project stand out. If you are curious about how to create one, you are in the right place. In this blog post, we explore why having a visual identity is useful for your research project, …

Dec 1, 2014 · this article is an attempt to define the key rules for designing visual identity of research and scientific institutions and presenting the role of visualization in their cooperation with...

Jan 12, 2021 · The idea of biomorphic visual identity introduced in this paper is not just novel and relevant to brand identity design, but is found to influence important marketing outcomes, as well. Furthermore, the mediating and moderating effects tested in this paper make the study conceptually robust.

May 16, 2024 · Thirty-four studies were eligible, analysing consumers' perceptions of various core elements of brand visual identity (BVI) (such as brand logo, colour, name, typography, and font), as well as...

Jun 1, 2015 · We found that the current visual identity does not maintain a connection with the old one, and our research supported the idea that identity is dynamic and subject to change.

Aug 31, 2023 · During the visual identity’s creation phase – to explore, analyse, organise, and explain the insights they get from researching the brand, its audiences, and its markets, mostly aiming at showcasing and defending the storytelling tactic that will best make justice to the brand’s vision and purpose.

Dec 2, 2021 · Grounded on speculative design and visual content analysis, in this research seven brand identities were mapped within two dimensions (Narrative Design Strategy and Audience’s Interaction), leading to the identification of four different realms of participation.

Mar 6, 2025 · On a more personal note, she questions whether there will still be a place for a science photographer in the research community. Q: You’ve mentioned that as soon as a photo is taken, the image can be considered “manipulated.” There are ways you’ve manipulated your own images to create a visual that more successfully communicates the ...

Oct 4, 2023 · The presentation of the case study Milano 0.18 provides an example of a Visual Identity System that draws on dynamic features, generativity and participation, to operate simultaneously on multiple levels, representing and valuing the …